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 Posted: Tue 7:42, 23 Nov 2010 Post subject: wholesale mac cosmetics ELong Ctrip profit model a |
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ELong Ctrip profit model accused of both the price war is too single _ _ Tencent Technology
Online hotel booking further escalation of the price war. Following the announcement, \eLong aspects or legal means will be used,[link widoczny dla zalogowanych], including methods, including the response. \May 10,[link widoczny dla zalogowanych], Ctrip announced its low price guarantee, consumers in China through the online booking hotels, Ctrip guarantee the lowest price. 6 days later,[link widoczny dla zalogowanych], the move eLong reposition itself in response to: Art Long active investigation and published the weekly price is higher than the list of Ctrip's hotel and the price difference. For online reservations and stay at these hotels successful consumer, eLong will take the initiative in accordance with the principles of the post 3 times the cash back. After a preliminary investigation, there are 90 hotels eLong contract price is higher than some chamber Ctrip offer. 90 hotels, accounting for eLong in China to sign more than 1 million fewer than 1% of the hotel, so high-profile challenge the Ctrip eLong is clearly another meaning. Analysts said that market share is much higher than Ctrip eLong, low price guarantee once popular, the market after its competitors will cause great negative impact. However,[link widoczny dla zalogowanych], eLong negotiations with the hotel was not easy. Currently, Ctrip's market share is about 50%, about 10% of eLong,[link widoczny dla zalogowanych], Ctrip has always been quite strong and strictly control the cooperation of the hotel and ticket prices. Analysis of the industry in recent years, through continuous capital operation, Ctrip trying to continue to strengthen in the upstream influence of the hotel. Holdings, such as home after last year, Ctrip has announced the acquisition of a formal agreement has been signed by about 8% of Han Ting BTG-Jianguo Hotels and 15% of the shares. Analysts said that in an increasingly competitive online travel market, the profit model is still too simple, the main reason leading to price spared from war. [Editor: drvzhang]
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