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Olympic Economy: a good opportunity to stimulate domestic demand



Abstract: The Olympic Games is the world's most influential and participate in the most extensive sports event, has not only affected the sports and cultural products and services industries, but a deeper impact on host cities economic growth, can effectively promote the host city and regional investment and consumption demand, a significant impact on host country's economy. Olympic Games in Beijing on China's economic development has played a role in promoting not only to show the world China's economic, cultural, technological progress and social development achievements, and stimulating economic growth.
Keywords: Olympic economy; direct benefits; indirect
Abstract: As the most famous and influential sports galaxy, Olympic Games has not only relate itself to the development of sports culture products and service industry, but also the economic growth of the hosting city. It can effectively pull the local investment demand and consumption demand, and even the economy of the hosting country. Beijing Olympic Games proves its significant role in pushing forward the Chinese economy in addition to displaying the important achievements of China in economy, culture, science and technology, and social progresss.
Key words: Olympic economy; direct benefit; indirect
Olympic Games host city for the economy is in preparation and during the Olympics, and the period of time after the Olympic Games, the use of resources and the Olympic Games to create business opportunities for a range of economic activities carried out, thus stimulating economic development in the region, and to the host city and to countries to accelerate economic development stages of economic phenomena. Olympic Games Olympic economy can be divided into direct and indirect economic two major Olympic economy. Olympic economy is directly carried out for the Olympic Games around the development of economic activities and resources for the Olympic Games of economic activities, including the Olympic Games directly arising from economic activities, resources for the Olympic Games around the development of economic activities. Indirect refers to the Olympic Games Olympic economy in the process can cause the host city and the country's economic and social indicators change activities, such as infrastructure construction, industrial structure adjustment, improve the quality of the ecological environment improvement, new growth and new industries cultivation.
First, the Olympic economy in promoting economic development directly
Olympic investment can be divided into direct investment and indirect investment. Direct investment refers to direct for the construction of Olympic venues and related facilities investment, including competition venues, Olympic Village, the village reporters, the media communication facilities. Indirect investment mainly refers to the Olympic Games do not even need to, but because of the Olympic Games ahead of time or increase the intensity of the investments. These investments include improvements to roads, airports, subway and other transportation project investment, water, electricity, heat, gas and other municipal construction projects, as well as pollution control,[link widoczny dla zalogowanych], pollution control, afforestation and other environmental costs. Directly to the Olympics and the economic activity, led organization of regional construction and building materials industries, communications, environmental protection industry and other industries (see Table 1).
China is the world's fastest economic growth in developing countries to host the 2008 Olympic Games in Beijing, capital investment, including about 13 billion yuan for the new stadium, renovation and expansion of the venues and temporary venues,[link widoczny dla zalogowanych], alteration of the independent training venues; for the entire Construction of the city's overall total investment of up to 2800 billion yuan, including urban infrastructure, energy, transportation, water resources and urban environment. The formation of such a huge investment in large and active investment and consumer markets, has brought opportunities for the business. It is estimated that the Beijing Olympics to create 200 million jobs. In addition, tourism, business, real estate, construction, transportation, sports, science and technology information, and 7 major areas of the Olympic Games in Beijing to get a significant economic development opportunities.
Market development is an important source of funds to run the Olympic Games, the Olympic Games around the development of resources, such as the Beijing International Olympic Committee to get directly from two of its major revenue: First, the International Olympic TV rights for 49% of total revenue, from about 8.51 Beijing billion; Second TOP program (ie Olympic Partner Program) 33% of all proceeds, from about 286 million Beijing. In addition, the Olympic Games tickets and souvenirs also make a small fortune, estimated ticket revenue is about 1.4 billion U.S. dollars, estimated income franchise about 7 000 million; with the Chinese government financial subsidies, after the game supplies processing income, individual and collective donations, Beijing Olympic Organizing Committee's revenues of more than 20 billion dollars.
(A) the sale of broadcast rights of the media income
Sale of Olympic television rights is the International Olympic Committee has been the largest source of income. During 1997-2000, the United States Olympic Committee's marketing income is 441 million, of which 110 million television revenues, accounting for 25%, and the broadcast of the price rise. Since the 1980 Moscow Olympics, the Olympic TV rights in the prices have gone up 15 times. Olympic television to attract the attention of the world in 1936, Germany began the first televised Olympics, when the ratings reached 16.2 million viewers. However, until the 1964 Tokyo Olympic Games, the Olympic Games satellite transmissions to achieve truly global broadcast after the TV rights contract was gradually developed into the International Olympic Committee is an important source of income, and for the further development of the international Olympic Movement provides a mechanism.
As the scope and impact of the Olympics means to continue the development of high-tech expansion. Los Angeles Olympic Games, 156 countries received television rights; Sydney Olympic TV coverage of the 1996 Atlanta Olympic Games by the 214 countries (regions) increased to 220 countries (regions). Many television organizations on the basis of the Olympic Games in Atlanta to increase the time of broadcast programs, such as the U.S. NBC broadcast of the Atlanta Olympic Games, 170 hours, while the Sydney Olympic Games broadcast 437 hours; Canada CBC from 244 hours to 800 hours; Brazilian GLOBO from 76 hours to 175 hours. According to statistics,[link widoczny dla zalogowanych], nearly 40 million people tuned in to watch the grand occasion of the 2004 Athens Olympic Games in Japan, the ratings reached 88% in China, the ratings of 70%. TV rights sales price in the process of the Olympic Games are very different, since the $ 50,000 in 1960 Winter Olympics TV rights sold, $ 660,000 sale of TV rights since the summer Olympic Games, the Olympic TV rights in the price quickly expansion (see Figure 1).
The scale of the Beijing Olympics television, broadcast project undertaken in China, the area is the International Broadcast Centre in history. Since the 1992 Barcelona Olympic Games, with the rapid development of technology and television ratings increased demand,[link widoczny dla zalogowanych], the production of Olympic TV public signal from the \country's own commitment to public signals produced by a number of countries became involved in the production team. Athens Olympic Games, China Central Television in the Olympics for the first time the production of public signals, as table tennis, badminton and the modern pentathlon international signal produced three projects, the 2008 Olympic Games, China on the basis of the above three items were added to football, basketball, volleyball and tennis international signal produced four projects, the other team from a single CCTV also extended to the Beijing TV, Guangdong TV, Jiangsu Radio and Television, Guangdong TV, Shanghai Media Group, Liaoning TV, Zhejiang TV with Tianjin TV, eight joint broadcast TV, which is a history of Chinese Olympic coverage the most. The second and third the most is the broadcast center and viewing area, as the host broadcaster Beijing Olympic Games body, the Olympic Games,[link widoczny dla zalogowanych], BOB (Beijing Olympic Broadcasting Co., Ltd.) staff of 4 000 vehicles use about 60 broadcast , 1 000 more than the camera frame, the International Broadcast Centre into an area of about 14 million square meters, which is the biggest ever Olympics broadcasting center, production of the Olympic broadcast signals up to 4 000 hours total over four billion television viewers passengers, it is history Olympic ratings since the most.
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