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3, why to say: With what close?
Take respectively " freely is gentle and pleasant lakeside Hefei " the 3rd word, abstraction " and " with " close " the core that two words regard Hefei as typical culture.
And, the article of Yu Jia bone that adds up to two words to see the earliest and inscriptions on bronze. Mix first justice it is sound corresponding harmony; The original meaning that close is fluctuation lip is shut. " • of the analects of confucius learns and " wait for the Confucianist to think of think manage state affairs plays, formal system, should be value standard in order to mix; The author father of Taoist school puts forward again " everythings on earth enjoys back and hold this world in the arms, strong energy of life thinks and " . He thinks to containing yin and yang two opposite sides, everythings on earth is including the two opposing principles in nature, interaction of yin and yang and form and. With the foundation that the essence that is cosmic everythings on earth and works of God live. And " pipe " will mix amalgamative lift, think " of cultivate in order to, criterion civilian and; Raise with heart, criterion civilian close. And add up to reason to be able to review. And add up to reason to be able to review..
We also are the unscramble and reachs conclusion of the harmonious idea that is based on pair of Chinese philosophy ideas, the harmony of inside and outside of body and mind of ego of the harmony with the harmony that closing is nature, person and nature, harmony of person and person, person, these 4 " harmonious " constituted Chinese philosophy ' general harmony ' idea,[link widoczny dla zalogowanych], also the echo of photograph of viewpoint of value of as harmonious as nowadays society.
1) , with what close " and "
With person, multivariate with include also, if the job is mixed the life, do poineering work and crowd of scene of zephyr of recreational, industry and travel, new and high industry and groovy industry, building, city and country, economy and society, government and citizen, aborigines and new immigrant, high end and losing force group wait numerous contradiction a moment of body, hefei in recent years hard result cannot do not have.
And -- " say civil " annotate is " corresponding also " .
And -- " wide elegant " the explanation is " humorous also " . With the word that word itself is feature of a many syntactical functions and morphological features that help to determine a part of speech:
And -- as conjunction, the meeting song that is like current Olympic Games " I and you " ; As the adjective, gentle, peace, harmonious two meaning; As preposition, express to, with, with, for example, I and you say; Go together with you; Show tie as the noun, for example a draw in chess; As the verb, express to do, be like and poem; Still those who express successful desire is mix (Hu rising tone is tonetic) the card is waited a moment.
And -- still have amiable, and be in harmony, harmonious, harmonious; And suitable, gentle; Moderate, proper; Gentle, slow wait meaning;
Hefei -- the sum of favourable geographical position, district the sum, culture the sum, nation the sum, spatio-temporal the sum, day person the sum... , become have one of cities with model and typical culture most.
2) , with what close " close "
The person that close, combination, join forces, a perfect pair; And Hefei is being reflected everywhere from named origin " close " culture.
In the in quantifying a project the Yangtse River of Hefei road night scene is added " color " , high-level building changes in the round " bright " , the feature of element of mature place culture, building, lighting system that selects rich place characteristic, reveal badge culture new Hefei in the round -- the beauty that adds up to urban popularity colour;
Have badge city local color " water market " be about to in Hefei new developed area of city bank lake is born. Enough and American emperor Anthony abstruse city " RiverWalk " (riverside shopping mall) rival " water market " the fashionable trend that will raise provincial capital again. Add business of 3 lis of mouth of shopping mall of sea route of the Huaihe River, 3 filial piety, 4 pailou, hut to encircle -- close shop recreational beauty;
The Hefei sports center of Shan Zhibin of male crouch Sichuan and swan lakefront, it is a park of culture sports theme that includes establishment of corresponding business entertainment. The Anhui of league matches of Chinese football first class stand for war a place, the glamour of the football and tornado infection ave are off-street; Combine division of corpulent theater core litre fall arena can realize sudden switch freely soft, hard setting, integral technology function achieves international top-ranking level, the theme that gives on 100 is literary big eat -- the beauty that combines culture.
Hefei plans to reveal with great quantity movement: axes of water system of lake of landscape afforest and street park, river, green organic union, according to " park of theme of greenbelt of center of class of green landscape belt, city, block, block is communal greenbelt " grade structure builds the open greenbelt space that consolidates in order. Afforest of Hefei city barren mountain is enclothed rate achieve 97% , trunk road afforest is led 100% , farm forest net is led 86% , villatic afforest is enclothed rate 36% , market town afforest is enclothed rate 25% , urban greenbelt is enclothed rate 36.2% , average per capita is communal greenbelt 8.5 square metre, especially the oriental cherry of nearly 5000 individual plant of swan lakefront, every arrive bloom when, the United States is colourful extremely, dazzled making a person -- the beauty that adds up to an environment;
Happy eat, happy buy, be in harmony of happy house, its Le Rong, its very pleased with oneself. . . . . . Hefei city begins in recent years " tear open greatly violate " , " receive greatly visit " , " big move business " and " great progress " , " large construction " , " big environment " wait for a series of act, unfeignedly letting a person feels Hefei this city becomes better more, more and more beautiful, and the life fun that people enjoys also is in grow day and day, day person syncretic.
With what close Chinese Hefei -- without exception, alleged with what close " and " , point to harmonious, peace, auspicious; "Close " point to union, shirt-sleeve, collaboration. And close to rise repeatedly tell, that is to say " different " the thing falls in the premise of contradictory, difference, unify each other different thing at a mutual depend on sb or sth for existence and fit in, it is in different thing and the course that combine, the actor that assimilates each things grows and overcome its are short,[link widoczny dla zalogowanych], make he achieves first-rate to set condition, in order to promotes the generation of new thing, promote the development of new thing.
We think: Saying of ad of figure of Hefei city travel must hold a city most the characteristic of core, temperament and spirit, abstraction gives the mark of abstraction and accurate advertisement signal, facilitating area is lain between and travel. We pass long-term investigation, quite, think of Hefei " and combine culture " it is the form that can represent Hefei city brand most.
Mix at the same time add up to culture to also accord with a Chinese Communist the 16th Central Committee on the 4th plenary session put forward formally " compose builds socialistic harmony society " concept. Since 2005, the Chinese Communist puts forward will " harmonious society " as ministerial strategic task, "Harmonious " the concept should make construction " the socialism of Chinese characteristic " the value orientaton in the process. "Stable and friendly affection of democratic law, fair justice, sincere letter, red-blooded, orderly, person and natural harmony get along " the main content that is harmonious society. We create " with what close " the profundity that also is policy of pair of the Party Central Committee understands and carry out.
Only we basically are based on with respect to ad saying character the following consideration:
It is uniqueness. Requirement essence content comes from local article arteries and veins. Arteries and veins of alleged place article, it is the geographical setting that shows the city is in district, include the environment feature such as geological, landforms, climate, hydrology, also include the humanitarian and geographical feature such as local history, society, economy, culture. The figure of a city must have the individual character feature that is different from any other city image. So, saying of urban image ad wants to reflect distinct personality of the city, be dug adequately only and analyse article arteries and veins of the city, highlight only declare rather the difference of its place, ability leaves deep impression to the person. Accordingly, target of advantage of predestined relationship of the urban concept that place of saying of urban image ad mirrors, humanitarian spirit, ground, development must be this city place particular, use at any other cities improper. Be like city of national flower peony -- Luoyang, too of the lake " too lake bright phearl, china does not have stannum " etc. "Lake -- bank Hefei " the advertisement sign that has distinctive district character namely, suffer numerous easy understanding to remember.
2 it is fine sex. Language of urban image advertisement identifies in urban image concept identifying subsystem is belonged to in the system, have fine only, the statement of facilitating memory, just can produce good identifying the effect. The architect should be good at from insipid in mining " magical " , outstanding " heat " , hold special dominant position, collect enlarge, conspicuous, avoid reach every aspect of a matter.
Saying of urban image ad is not isolated existence, it is the Dai Yan of urban image. Accordingly, the fine sex system that saying of urban image ad produces is accurate now,[link widoczny dla zalogowanych], brief, namely concise, clear. Accurate, should search to appeal to definitely namely seek a site, the words fail to express the meaning of avoid by all means. For instance " freely " -- in the name origin in Hefei already accumulate contain; "Gentle and pleasant " -- it is the people of the whole country is in in rich is met, found a state 60 years the familiar to the ear on military review can the vocabulary of detailed.
3 it is common sex. The transmission object of language of urban image advertisement is social community, must accomplish straightaway, suit both refined and popular tastes, avoid by all means is rare. Popular ad saying, it is spoken language is changed commonly, simple, those who cater to masses psychology. For example " on have heaven, there is Su Hang below " , " the world of Guilin landscape armour " etc. Here " freely " immanent meaning -- even if join horizontal great master,close be clear at a glance at the bosom; "Gentle and pleasant " also be blunt below the case that the countryman is familiar with extensively ground undertakes appealing to begging.
4 it is artistic quality. Although saying of urban image ad is a few short words only, but height of incisive and original, language condenses the character, for example " freely " emphasize accuse begging is favourable geographical position, convenient; Also asking at the same time is perfect combination, reflect vivid, aesthetic perception, "Gentle and pleasant " bring those who get numerous happiness to enjoy, should let suffer numerous feel one kind is at ease, modest good artistic concept. "Lake -- face " Hefei, have the description of kind of landscape freehand brushwork in traditional Chinese painting, only such ad saying ability are sufferred truly numerous accept, transmission, ability is effective.
5 be before look up sex. Saying of urban image ad is created, more the abstraction that is culture of pair of history of a city not only, right this city has figure model those who reach prospective figure to anticipate. The architect must jump out " figure " look " figure " , hold the immanent spirit essence of this city and development prospect, the immanent spirit the city and explicit " figure " organic ground union rises, what should be helpful for promoting a city already is famous degree, more the beauty that wants attend to city praise degree. Be like " freely " the spatio-temporal eye shot that is a whole nation of Hefei have sth in mind and even whole world, in mid below rise national strategy frame add up to Zong Lianheng, take advantage of an opportunity develops.
Next, publicize and achieve guide China " and close " culture, " mix and differ " thought, get harbor easily, bay, the self-identity of stage brethren and abroad Chinese and resonance, the benefit development at urban sale and urban economy.
Of course, of this ad saying create what we consider to still have a lot of. Ad saying creates a success finally, want practice to examine. And, those who affect ad saying memory is the a bit most important it is familiar sex. That is to say, wide for transmission, ceaseless stimulating ability to people visual sense, hearing is crucial.
Appropriate is denied, ask each master, belle and netizen to give critical make a comment or criticism.
[i]|||Welcome everybody to express your opinion! Contribute force for the construction of new Hefei! ! !
I special approval Anslon is published at 2009-8-29 01:1The viewpoint of 3 [link widoczny dla zalogowanych]
I also am not very approve of is current of Hefei city " go up water of be apt to, riant Hefei " language of figure conduct propaganda, did not highlight the characteristic of Hefei and the trend that did not come, at least did not let a family leave profound influence to Hefei because of language of this conduct propaganda, should not say to associate indefinitely more. |||Does Hefei figure play what card? Ask you to express your opinion, discuss jointly! !
In " the city travels namely " below big travel pattern, hefei city image also is the figure that Hefei travels at the same time. Need everybody's wisdom! ! ! ! Relevant Information：


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