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Will penetrate into all walks of life franchise - Interview with Secretary-General of the International Association of Chain Management Hui-Hung Cheng


: First. Professional chain around a brand. The franchise system has its own system of making concessions \, specializing in chain stores have significant brand awareness of its products have established credibility, procurement is a unified,[link widoczny dla zalogowanych], all aspects of the lowest cost; fourth. merchants can provide a number of advertising and promotion notifications. from their own perspective and position the business speaking, save a lot of this into account. some preliminary planning and support services for the late and without commitment. but the drawbacks also exist. such as the need to shop a huge equity capital limited the speed and size of stores autonomy is very small, branch manager is not the owner, interest is not so closely. store business initiative, creativity and initiative are subject to certain restrictions; large formal chain management system large, easy to breed bureaucratic management costs increased. above is a common chain. of course, including appliances. Reporter: Since it is an international chain Management Association, there must be a lot of foreign franchising success story. Can you tell us 7-way: The most famous case is Kentucky Fried Chicken franchise. Ten years ago . owns KFC,[link widoczny dla zalogowanych], Pizza Hut TacoBell (Mexican food) three well-known brands of food systems. separation from PepsiCo and separately listed on the New York Stock Exchange. the world's largest restaurant group - Yum Global Restaurant Group was formally established. Now. Yum Group has more than 30,000 worldwide chain stores, 5O million employees. turnover of 200 billion U.S. dollars. among the list of the world's five hundred companies. They adopted a series of bold and new measures: such as Kentucky Fried Chicken Pizza Hut TacoBell continue operating their existing management but to play a coordinating role for each other through the package form. the three brands of the joint promotion by the company purchases raw materials, distribution, control the balance of capital expenditures; for the first time some of the fall The company has a chain restaurant franchises transferred to join the partnership. the partial return of funds focused on the development of new restaurants; senior management incentives in person to the restaurant staff morale. So far, the Group's operating margin increased significantly . three brands of chain sales are significant growth. The Kentucky since 1987 opened in Beijing after China's first restaurant. After nearly 20 years of development, has become the largest and fastest-growing fast-food enterprises. it's own strength, long-term strategic objectives and management among a high degree of unity. mutual support. It is a restaurant franchising model. It not only has a clear strategy. and can this strategy successfully implemented. Cheng Hui-hong Business Planning Division Secretary-General of the International Association of Chain Management in China Business Association of Certified Professional Training and Career Guidance Centre, Beijing, project review expert \entrepreneurs learn practical teaching Ⅸ designated \who according to the contract. In a unified business model franchisor engaged in business activities. to pay the cost of the franchise holder. As with the existing form of franchise chain business management unified image management, and other basic features. Thus, also known as Chartered chain. international store chain Management Association (1McEMA) 2001 years. International Management Association store chain based in the United States was established in June 2006. in Beijing, China,[link widoczny dla zalogowanych], setting up offices in the Asia Pacific region; with the end of the year. to set up offices in Guangzhou. IMCEMA Members include corporate members and individual members. The former includes domestic and international retail, catering, cosmetics, clothing, services, and other chain stores in the industry, and related consulting. investigative bodies and the relevant intermediary organization; individual members,[link widoczny dla zalogowanych], including top management personnel. famous experts, scholars and outstanding store managers and so on. now. have 106 corporate members. IMCEMA chain store has a comprehensive system of enterprise information resources and expert consulting team of high attainments. Its function is through policy advice,[link widoczny dla zalogowanych], standard setting, etc. for the development of the industry to create a fair competitive environment; release chain store information, organize training for store managers; carry chain consulting exchanges, promote cooperation and development in the industry to accept the international and domestic government and business delegation. for industry statistics and special surveys, and provide relevant information services. in January 2008 launched China franchise brand alliance activities. 15
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