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 Posted: Sat 14:03, 05 Mar 2011 Post subject: tory burch shoes 18 Tips To Sales Copy Writing_360 |
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18 Tips To Sales Copy Writing
When writing sales copy, all internet marketers know that a long copy will sell more than a short copy. This does not mean that the more words the better, the quantity and the quality of detail is what will improve its performance. Having the correct sales structure will keep the reader interested from pop out to finish.
These are the steps to go after to originate a prosperous sales letter:
1. USE A POWERFUL HEADLINE. Express the main benefit of your product in a short sentence. Grab your reader's consideration and make them wish to keep it up reading.
2. START EXCITEMENT WITH A SUB HEADLINE. In no-more than two or 3 short sentences, boost on the benefits of your product and produce excitement in your reader. If you are selling a limited marketing, specify the restrictions of your offer here.
3. OUTLINE THE BENEFITS OF YOUR PRODUCT. Give the reader 3 good circumstances to purchase your product. These circumstances have nothing to do with the product's features,[link widoczny dla zalogowanych], think about what your consumer wants. For example, if you are offering holiday villas, tell something like,[link widoczny dla zalogowanych], "If you wish to make the most of the comfort of a luxury apartment, enjoy the Mediterranean sun and save cash on your summer vacations, then this can be the most essential letter you'll ever read."
4. EXPLAIN YOUR UNIQUE SELLING PROPOSITION. This specific benefit differentiates your product from all the others. At this point, you must mention you are sup in one or two sentences. You will clarify the details later in the sales letter.
5. EXPLAIN YOUR CREDIBILITY. The most important factor to sell on the net is credibility. Your readers have to trust you before they will purchase anything from you. Give them three circumstances why they should believe you. Try to certify that what you tell is true.
6. EXPLAIN THE QUALITIES AND BENEFITS OF YOUR PRODUCT. Explain how your product will improve your reader's life or how it will solve a problem. The more detail you can provide,[link widoczny dla zalogowanych], the more realistic you are copy will be.
7. PROVIDE MORE DETAIL ABOUT YOUR PRODUCT. Here is where you can tell the reader everything about your product. Use as much space as you require. Write until you get bored.
8. INCLUDE CONSUMER TESTIMONIALS. In order to continue creating credibility, include testimonials of consumers that have already bought from you and enjoyed your product. Have them say what they liked most about the product in preference to making wide-ranging comments like "I really loved your product..." or something similar. Include at least 5 testimonials.
9. ELIMINATE THE COMPETITION. You eliminate your competition by giving your reader the information they require to see that your product is superior. Include the elements where your product is excellent and much better than your competition.
10. CONSTRUCT VALUE. To construct value in your offer you have to let your readers know that your offer is so good,[link widoczny dla zalogowanych], that they cannot refuse to take it. One mode of doing this is to compare the value of your offer with the frequent value of your product.
11. PROVIDE A SUMMARY OF EVERYTHING YOUR CONSUMER WILL RECEIVE. Make sure your reader realizes everything he is going to get from you.
12. INCLUDE THE PRICE OF YOUR PRODUCT. Include the regular price and the sale price of your product. The regular price must be cross out and the offer must go after.
13. LIST YOUR BONUS PRODUCTS. The ambition is to prompt instant action by selling something extra. With this tactic, you are also adding value to your product. You can also try to originate a sense of urgency by telling that the bonuses will only be available for a short time.
14. OFFER A STRONG GUARANTEE. The strongest certify you can offer is ��money back" certification. The willingness to offer your product at no risk will produce a lot of trust and confidence among your readers. You have to honor your certify for any returns you may get, but you may make sure that the sales you will produce with this tactic will be by far outnumber the amount of returns.
15. RE-EMPHASIZE YOUR CERTIFICATION. Avoid all elements of risk by closing your sales copy with something like, "You do not have to resolve now if this product is for you. Just get it and confirm it out. If it does not do everything I tell and more, if you do not save cash, or if your business does not improve, or if your life isn't better, or if you don't completely love it, just keep me informed and I'll give you every cent of your cash back! So you have nothing to lose and everything to gain."
16. TELL THEM HOW TO ORDER YOUR PRODUCT. Provide detailed instructions about how to place the order.
17. SIGN THE LETTER. Use your full name and headline.
18. CLOSE WITH A "POST SCRIPT." Use this part to emphasize the most related points of your letter.
Remember that this will be a long sales copy that will take your readers some time to read. With this in mind,[link widoczny dla zalogowanych], you must work on the format and design of the copy so that it is as friendly as possible. Highlight the most essential statements, so that the letter can also be reading in one or two minutes.
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