Forum pracy nad projektem wskrzeszenia The Forge

[xp052505]

Terminal leader: a shortcut to market development


Point of sale terminal that is converted into the currency enterprise portal product. Terminal in the enterprise market, marketing activities has a significant place, especially for consumer products, end effects have become an important means of stimulating sales. Although most companies still advertising as a major force in sales, we believe that, for the enterprise, who mastered the sale terminals, who will win the market be the market leader.
terminal is in the target market leader in many competitive advantages, the use of the existing strengths and create new advantages, continue to build and maintain their own brand of leadership to achieve the objective of driving sales. The major contents include display terminals, terminal design, terminal advertising, promotional terminal four.
1, the terminal display. Different products have different displays, but not necessarily the same product with the same display mode. Enterprises within the industry should grasp the general display of similar products on the basis of the law, continually tap the product content, to find very attractive but also has the connotation of good taste and cultural displays,[link widoczny dla zalogowanych], continue to stimulate and strengthen the perception of the target consumer group. From another point of view, the terminal can display the advantages of enhanced consumer awareness of the brand: a display with a display style of the brand is better than no more influential characteristics of the brand.
2, the terminal design. Terminal design refers to a special counter in the market or the overall atmosphere of their stores to create, from the perspective of a large pattern. Terminal design is different from other brands more easily, leading to more difficult in other brands. Enterprises should continue to analyze their own point of view, mining, refining the design on behalf of their own way of style, but should reflect the purpose of business, philosophy, culture and attitude towards consumers. Terminal design not always divergent, eccentric, and corporate culture should be the accumulation of the external display is a specific corporate culture. At the same time to maximize the terminal design should take into account the needs of consumers, to facilitate consumers to make efforts to meet the needs of consumers.
3, terminal ads. Advertising refers to the various end-terminal forms of advertising, such as posting POP, hanging POP, counter display POP, advertising outside the store, display POP, POP, etc. site. Leading advertising is the terminal point of sale using various types of available resources and their effective integration, to produce a three dimensional effect, giving consumers a powerful shock to the visual, which is different from competing brands. Of course, the leading advertising here include two aspects: First, the leading advertising content. The contents of the advertisements should be creative, unique points, grabbed the attention of consumers to make his interest and to maximize the interests of the product point of introduction to him. The content of such media to promote the product should function point, the main point of interest, and as little as possible promote the corporate image or brand image, because consumers here are more concerned about the status of product. Second, in the form of lead, a good point of sale advertising to attract the attention of consumers and to give the impression to enhance the product visibility in the minds of consumers.
4, terminal sales. Terminal promotional marketing activities in the enterprise has a very important position, it's a big advantage is the ability to directly to consumers, to carry out one to one communication, describes features of the product to consumers to answer consumer questions. This communication is the most direct, and it is most effective. Terminal sales leadership is based on the choice of promotions, shopping malls factory staff and business representatives accredited to the basic promotion is essential. At this point, businesses are starting from the basic to do a lot of useful exploration, has reached the point where a strong degree of homogeneity, more difficult to implement. Promotional activities on a regular basis can choose different conditions for different products, sales promotions, and the same product can also be based on different time, seasonal, events and other incentives, and each time determine the different theme, induced by the inquiry by the consumer (observation persons) to become buyers. In fact, a variety of promotional activities, do not repeat too easy, but relatively difficult to pay attention to some of the leading enterprise marketing personnel should be more effort in this. This promotion should also consider the popular, convenient, pre-testing and best able to do the assessment after the event to the next valid reference.
, of course, the terminal should not be one of the advantages of the leading manifestation of the result of the coexistence of multiple advantages. Only the integration of these advantages, to produce a powerful force, the product can really play a good role in promoting sales of, or any unilateral leadership in promoting the sales are negligible.
[i] of China (Hong Kong), Professor Brand Brand Research Institute instructors, ants Fleet brand management & marketing planning agency CEO, Tel :0531 -89056628, Mobile: 013 853 199 339, website: [link widoczny dla zalogowanych] 8ant.net, Email: [link widoczny dla zalogowanych].
[b]