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Sea consonance (16):

(written on 2004-02-07)

1910, the German sociologist Haiyinluote habits during the experiment, we found a very interesting phenomenon: the newly hatched gosling will instinctively follow it first saw the back of his mother. However, at first glance to see if it is not his mother, but other moving objects, such as a dog, a cat or a toy goose, it will automatically follow. Particularly important is that once an object only goose followers formed after the reaction, it can no longer follow the formation of other objects respond. This followed the formation of the reaction is irreversible, that Gosling admitted first, but ignore the second.

this habit later another German scientist Lorenz called Almost all psychologists and social psychologists are aware, the first human to accept the information and initial contact with people who have left a deep impression, for any a memory. The scenery from the arena to champion the authority of Guinness World Records, from the first footprints on the moon Armstrong, China successfully exploded the first atomic bomb, we know from the mother of education to the first word of our first a mentor, we can cite the first there were many more. But let's think about it seriously, who is second? You can cite a particular aspect of the first dozen, but it is not easy to give a second. For the first impression that people are so deep, but there are others for the second gradually no deep impression. It appears that human beings are indeed the same bird Gosling, recognizing the first, but ignore the second.

was calculated that the first entry in the market psychology of the consumer goods brands,[link widoczny dla zalogowanych], product brands than the second place market share to more than the same period more than doubled, while the share of the second off than third place, more than twice as many, apparently the

world-famous CEO, American General Corporation (GE) Jack. Welch to deep Kam Welch's first annual meeting in the office, on the proposed inflow of companies do not fool around? He would rather lose the competitiveness of these sectors sell to competitors, not willing to stay in the GM linger. For Welch, the GE can not do if the first or second, not as good as the staff selection to the other first, second company. Firm belief in the leadership of the Welch, General Electric in the first 20 years of the twentieth century, because the economic downturn leaving other companies have collapsed under the grim situation, the General Electric Company made the most successful companies of the United States.

[link widoczny dla zalogowanych]