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Mystery of brand strategy failed (II) - How to choose the brand strategy consulting firm


Introduction:
more and more enterprises begin to focus brand building, but also experienced a lot of brand strategy into the case of failure, which had us thinking, in the end is what causes many failed to import brand strategy.
author here in recent years in light of their own brand strategy consulting experience and in-depth study of some companies, brand strategy put forward on the main reasons of failure for the business, brand strategy consulting reference to a friend!
【Case】
C industrial enterprise is a business, formed of cast iron as raw material diversified industrial group. There are two subsidiaries due to internal competition based on the needs, requirements of the brand strategy and marketing strategy for complete planning, so start looking for consulting firms, several times to chose a selection of the final academic background of the company. The results in the beginning of a project can also step by step, data collection, internal interviews, market data collection, market visits, customer surveys are all conducted in step by step, when the C enterprises are still on the election for the consulting firm and fortunate, However, writing to the planning scheme, so that C companies really difficult, because the company is only a thought, do not submit a specific proposal, and many of these consultants can not think internal staff to understand.
Finally, the consulting firm in order to quickly complete this project, C Company began efforts to solve some of the issues raised, as long as C companies do not raise, even if still problems inherent in turning a blind eye. So many issues were C Company led by the nose, there are some leaders will meet the company's problems.
this consulting firm this service, I want to C corporate brand and marketing strategy consultation results can imagine.
lack of comprehensive consideration of the consultant's why the C
consultant companies will choose to do it?
this problem is actually the problems faced by most enterprises, in fact, the key here is that when companies choose the standard consulting firm ambiguous. In the following three aspects:
1, a point to attract high-level leadership that can do anything to this point is the enterprise choice
wrong one important reason for consulting firms. This occurs before most local of cooperation, please contact the helm of the company or its consultants to provide training, or with the company to conduct a more in-depth exchanges, in training or in exchange for some of the arguments put forward by consulting firm recognized by businesses to blind cooperation.
everyone knows, whether in training or face to face communication, there are a lot of content can move or make corporate identity company, is a certain skill on the inside. On the one hand is the training consultant must be the most familiar territory, on the other hand is their experience in negotiation can quickly grasp the business concern, and measures of good talks.
Therefore, enterprises should pay attention to select consulting firms to understand the main issues in your overall business expertise and practical experience of the situation.
2, of the consultants work ethic, professionalism
insufficient attention to the problem area is that many companies in the choice of consultants, when the problem easy to overlook. However, consultants are professional ethics and professionalism to a large extent determine the success or failure of the consultation project. Of course, this problem will be difficult before the assessment of cooperation, in addition to observing the process of pre-contact in contact with staff in style and attitude, but also in the initial stage of cooperation, multi-level assessment.
author to provide brand strategy consulting services are usually offered a few of the self-assessment criteria: ① full assessment during the diagnostic phase of an internal, in general, the diagnostic phase of in-house consultants to tenant companies, working in the enterprise to 14-20 days, this time to require all employees to observe the entire consulting team work style and work attitude. ② phase requirements in the market to visit around the branch / representative office to supervise the work of consultants, for example, some consultants to a strange city, the rush has completed interviews with the market or start their own travel tour, so obviously consultants is not able to provide good service. ③ the problem of non-project communication and solving attitude. If you find that at this stage the internal problems in these standards reflect the strong and many people, you can immediately suspend cooperation, especially in a second standard, I believe that if it is found not hesitate to end the cooperation.
3, companies recognized only in the choice of individuals
many companies when the companies only look for one team, but ignored the team's overall strength. General consultancy team combination is complementary, so the loss of the event or change team members, companies should conduct a comprehensive understanding of new members. Before and in cooperation with each team member should be interviewed to understand their specific circumstances and ability to work, by the enterprises themselves to determine the service team.
the three consulting firms determine success or failure of businesses to choose!
of welcome and discuss your views and opinions,[link widoczny dla zalogowanych], Tel: 13930140510, e-mail: [link widoczny dla zalogowanych]
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