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Omega Watches has been associated with James Bond movies since 1995. That year, Pierce Brosnan took over the role of James Bond and began wearing the Omega Seamaster Quartz Professional (model 2541.80.00) in the movie GoldenEye. In all later films, Brosnan wore an Omega Seamaster Professional Chronometer (model 2531.80.00). The producers wanted to update the image of the fictional "super-spy" to a more distinctly sophisticated "Euro" look.
Another possible reason for the change from the Rolex Submariner that Bond had previously worn was a change in the business environment surrounding modern high-profile films and product placement. Omega was eager to participate in high profile co-promotions/product placement opportunities, especially the James Bond franchise, to further its brand image/awareness. It accomplished this by supplying products and finance (something that the conservative Rolex Company avoids,miu miu bags, presumably because it sees no benefit for itself).
For the 40th anniversary of James Bond (2002), a commemorative edition of the watch was made available (10,007 units). The watch is identical to the model 2531.80.00 except the blue watch dial had a 007 logo inscribed across it and machined into the caseback. The band also had 007 inscribed on the clasp.
Daniel Craig, the current James Bond of Casino Royale, and Quantum of Solace also wears the Omega Seamaster: the Seamaster Planet Ocean rolex?(model 2900.50.91) in the first part Casino Royale, and in the latter part (from travelling to Montenegro,) and even goes so far as to mention Omega by name in the film when questioned by Vesper Lynd. In connection with the launch of the film, Omega released an 007-special of the Professional 300M,ugg boots, featuring the 007-gun logo on the second hand and the rifle pattern on the watch face, this being a stylized representation of the gun barrel sequence of Bond movies.
Omega released a second James Bond limited edition replica watches in 2006. This was a Sea master Planet Ocean model with a limited production of 5007 units. The model is similar to what Craig wears earlier on in the film. However, it has a small orange-colored 007 logo on the second hand,marc jacobs bags, an engraved case back signifying the Bond connection, and an engraved 007 on the clasp. In the newest movie, Quantum of Solace, Craig wears the Omega Sea master Planet Ocean with a black face and steel bracelet (42 mm version). Another limited edition was released featuring the checkered "PPK grip" face with the Quantum of Solace logo over it.