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QQ it - the stars and the way readers interact


It part of the development of the city when the evening news Planar Media Entertainment Art direction established at the beginning, all types of chat activity is a guest star on television and Internet into print media. Liao Shen Evening News set up its first interactive entertainment room T for the stars and the distance of the reader interactive activities will meet the stars and the readers to a new interactive activities. In the meeting rooms, studios, offices, Liu Shilong, Liang tone, Wang Runshen, Lvxiao Wo other artists, Lu Chuan, Yu Quan, Shuimunianhua, Jaycee Chan, Sun Yue and so we like celebrities came to Liao Shen Evening News , the dialogue with readers, chat, meet. QQ it with entities in July 2004, for Star readers to interact with the Liao Shen Evening News debut QQ bar, a unique decoration, stage feeling full, professional and highly interactive site built,[link widoczny dla zalogowanych], QQ, right along with the official bar latch Naming founded. Yang Hongji, zero band, in Quebec Chile, Jiang Yu Heng, Lolos production, Li Yong, engineering Xiaoya, Zhao Junzhe, Hao Haidong, Huang Zhen Ming with hundreds of other, big names came to it with the readers QQ chat, disco songs, interactive . Star Auditorium in March 2006, QQ it has expanded into a large school with, music prince Hins Cheung, singer Jiang Tao, Super Girl He Jie, Zhang Lei Liang Pan hesitant see box tied urgent 2006.11 ah - Maps to take Bi / Summer Commentary layout how to disseminate valuable ideas Daily million population age should Hui Ying Hui million Biography: Vice-TIj Times Daily News deputy editor,[link widoczny dla zalogowanych], chief editorial commentary version, commentary work, need to invoice a Today's competitive media industry price war has exceeded previous years, the level and scale of warfare into the era of brand competition. Competition in the media brand, the brand part of the media to enhance the competitiveness plays an important role. Part of a media without the support of several brands, not one or two famous column as a leader, it is difficult to influence the formation of the media,[link widoczny dla zalogowanych], the media is more difficult in the intense market competition advantage. In a sense, the strength of the brand part of the media prominent sign is an important component of the competitiveness of the media, but also a concrete manifestation of the core values of the media. Thinking is different from the news events, in large part with the non-replicable, Time Business in the commentary pages, is trying to make their own voices, their own unique way to exchange ideas with readers. Commentary Edition part there are some segments: for example, topic, find the angle cut our own people, the idea for meaningful sub-video, security and Qi, Ji Minjia, popular rock band Mayday Orchestra, singer Michael Wong and other front-line stars have walked into a large lecture hall on campus bar QQ. Northeastern University, Shenyang University, Shenyang Aeronautical Institute and other places have left the Liao Shen Evening Star interactive activities, audio and video. Column for each part of a successful interactive forum or interactive published in the paper, are the basis of carefully planned activities. Reports need to be organized like a good plan, as it stars every interaction QQ, is a plan, whether it is answering hotline, appearances, fan club, or various types of cultural activities, the nature of the game with a fun, challenging and so on. With the star where the company has established friendly and cooperative brokers to determine the interaction site can be achieved, a star candidate to participate in interactive activities,[link widoczny dla zalogowanych], mobilize resources. Interaction with readers not only need to have activities in the planning, but also the advantages of using the newspaper, while a news planning and layout planning of co-star event that both entities have reported on the content, and strengthen the interaction between QQ, right column communication effect, thereby attracting more readers to participate and the stars and eyes. In addition, the planning emphasis on interactive dynamics, survey of readers on the star filter, according to the changing needs of readers and the degree of enthusiasm, the constant adjustment of being hit TV series, TV shows, movies, cultural phenomena hot people, especially the talent show, readers interested readers concerned about the high, and we put the star party, please come this way, interactive content has been enhanced treatment of the story can be reflected, with the layout At the same time follow-up, demand was good enough for publication related to the feature pages, special issue, such as Interaction with readers, with the newspaper's brand influence,[link widoczny dla zalogowanych], interactive multimedia collaboration, not only to mobilize their own resources, but also good at using the Internet and other media, to form a three-dimensional coverage of QQ, right part, to further enhance the planning skills, and continuously improve the impact .
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