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Humor, the trend of pharmaceutical TV ads


Li Zhao diarrhea stops version of Wei version of the Wei edition of the Humor, are becoming drugs (OTC) television advertising trend.
[b] a humorous ad favored Why?
humorous television advertising more and more drugs, which is why? The author analyzes the following main reasons:
First, the rapid increase visibility. The reason why humor humorous ads certainly have a plot, or an actor performing a word people laugh, natural than those boring ads easier to remember, which gave the left a deep impression. Because consumers see ads there is a An ad if the ad in the average number of ideas caused the attention of consumers is a success.
impression that the ad impression can translate into products. Easy to remember, it is easy to quickly improve product visibility, so use the same amount of advertising to better results; or achieve the same effect, with less advertising costs, reduce market investment. Furthermore
help itself to improve visibility of sales, awareness is the brand familiarity, the situation comparable to the other factors, consumers more easily choose their own familiar brand.
second, enables the product to rise. The author is promoting Humorous advertising in a way that can add value.
in marketing, there is a well-known inequality, that is: in the consumption process, the consumer must pay a value less than or equal to the value obtained. That is, we usually say the value or worth to buy a product. So consumers get the value is the product can give consumers the benefits that it can be divided into two types: one is the material benefits (effectiveness, role, etc.), one is spiritual interests. Consumers pay the same circumstances, the seller benefits provided to consumers more prone to purchase more. But in the current commodity growing homogenization of the case, increase the product is difficult to have a breakthrough material interests or to the higher cost price. Spiritual interests increase the product is sometimes very easy and no extra cost.
drug advertising in the relevant departments to manage increasingly stringent, more and more outside the box, most OTC products are almost always a creative mode: Please service certain products. Than competing products in order to bring more benefits to consumers, or it a little more spiritual interests. Although it is a good choice, but how many are still too helpless.
humorous advertising to the consumer entertainment, and entertainment is a kind of spiritual interest.
Third, there is transmissible. Consumers in a particular situation can recall the ad, and can repeat the language of the ad copy, move and so on. On the one hand consumers can automatically recall the ad, on the other hand can be spread to others. This is actually the equivalent of, in this occasion to play it again without interference advertising. In fact many of the classic humor slogan has become a classic, popular words, people will spread from time to time, reference, language and culture became a part of.
Fourth, the products have a favorable impression. It is easy to like as a humorous person,[link widoczny dla zalogowanych], consumers can easily enjoy a humorous ad recommended products. Humor people, is a quality, is a self-cultivation, the product is then why not? In fact, deeper speaking, consumers are more willing to buy high-quality people management, products, advertising humor behind this enterprise means that people have quality, culture, and even more reassuring. In this sense, the humorous ads also help improve the corporate image. Sometimes, there is a good ad, and even business people dealing with people out there feel glory. For example, you mention the name of their products, with a bit close to each other right away, sort of respect to say the product advertisement, that feeling can be really what makes the U.S. a long time.

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