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Fossil has been making watches ever since it was founded in 1984 by a pair of brothers,[link widoczny dla zalogowanych], Tom and Kosta Kartsotis. The company is a relatively new entrant to the market. It has quickly played an important role in the fashion world. They introduced goods under the Fossil brand, and the Relic line of watches and the Zodiac line of watches. Besides watches, Fossil also offers the highest quality jewelry, clothing and accessories.

The company is based in Richardson Texas. You can buy Fossil watches in retail stores in over 90 countries around the world.

Functional and Fashionable

Since its inception the Fossil philosophy has been to ensure that watches are about fasion as well as functionality. Today you can buy over 300 different styles of watch. Being fashion driven, many Fossil designs have a shelf life of less than a year. The idea is that the watches are fun and that you can afford to buy a new one frequently to best suit current trends.

Though Fossil is known primarily as a fashion brand,[link widoczny dla zalogowanych], there are technologies that the company develops that are pretty cutting edge. The colour changing technology, used first in the Fossil Kaleido watches, was a big step forward for the company and a phenomenal success (it is still in the line and still being expanded), while the work on the SPOT watches with Microsoft (Fossil calls it Wrist Net) is an area the company hopes really takes off. Wrist Net allows the wearer to customize his/her watch, via the Microsoft MSN network,[link widoczny dla zalogowanych], to display up-to-date content.

Fossil acquired a Swiss company by the name of the "Zodiac" in 2001 to give them a higher end brand.