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Dongguan liquor market research


Dongguan Overview
Dongguan City in Guangdong Province, south-central, northeast of the Pearl River Delta, 50 km south of Guangzhou, south 90 kilometers away from Shenzhen,[link widoczny dla zalogowanych], sea 47 sea miles to Hong Kong, 48 sea miles from Macao,[link widoczny dla zalogowanych], in the Guangzhou and Hong Kong economic corridor in the middle, is a water and land transportation between Guangzhou and Hong Kong must pass through the land.
Dongguan has jurisdiction over 32 townships, the city's land area of ​​2465 square kilometers, 158.96 million, 440.45 million as foreign temporary residents. In addition, more than 70 million people in Hong Kong, Macao compatriots, overseas more than 20 million people.
2004 the city of Dongguan's GDP 115.53 billion yuan, the annual per capita disposable income of urban residents and 20,526 yuan, rural per capita net income of 9083 yuan. Since reform and opening, Dongguan, 22% average annual economic growth rate of overall economic strength of China one of the top 30 cities formed a manufacturing-based to electronic information industry as the pillar of the export-oriented economic structure, is an international processing and manufacturing base and China's important export base.
Dongguan liquor market leading brand
in Guangdong, according to the economic development level,[link widoczny dla zalogowanych], market size, consumer spending power. Liquor manufacturers are generally of Guangzhou, Shenzhen, Dongguan, three cities as the primary market. It is estimated that the market capacity in Dongguan liquor between 10-20 million, to account for the amount of liquor consumption in Guangdong province more than 10%.
luxury brands:
in Dongguan, terminal sales price of more than 100 high-end liquor sales Wuliangye and Maotai best. Shuijingfang and the National Pits 1573 possession of part of the market share. Others such as the Jin Jiannan Jiannanchun Group has some sales.
Wuliangye price increases for packaging from 2004 since the sales market in Dongguan on the rise. According to dealers introduce superior products in Dongguan Wuliangye market share has accounted for around 60%. It has a large buyout and OEM products are also launched a number of high-end liquor, but sales are more general. According to the analysis, mainly because of the economic development of Dongguan, government, business of wine, wedding, drink market since a huge demand for high-end liquor, Dongguan consumers pay attention to brand, highlighting the status, less sensitive to price, this consumption Wuliangye used in the majority of the government, business consumer market champion. National Pits 1573
Shuijingfang and started all over from the Guangdong high-end liquor, it should be said in Dongguan market share geographic proximity. However, according to dealers to reflect: the two products in Dongguan has a certain degree of market share decline. Shuijingfang just listing advertising, brand building,[link widoczny dla zalogowanych], terminal maintenance efforts are great, now more focused on brand building through cultural marketing to spread their National Pits 1573 compared to the terminal building and promotional efforts to clear some part in Dongguan, catering,[link widoczny dla zalogowanych], restaurants, National Pits 1573 have been carried out special promotions and other activities.
Maotai in Dongguan has a good sales, mainly in government, business with the wine market, but the Cantonese taste of liquor Maotai acceptance as flavor type, which Maotai have an impact on sales.
middle and low Brand:
in Dongguan, the terminal price of 40-80 dollars in the largest selling mid-range wine. It is understood that Zhuge brewing, wine Wan Wang, the ancient pure cotton, rice flower market in Dongguan top.
landing in Guangdong, Dongguan is Zhuge brewing one of the first to enter the market, because there are many brands in Dongguan Zhuge sales, making the market in Dongguan Zhuge lead to the largest liquor brand sales. Wang Wan wine market in Dongguan occupy a high market share, it is understood, King Anhui liquor dealers are more abundant strength, the network is better, although the market Anhui support the wine is not the king, relying on natural sales take no small amount of . Anhui cotton pure and ancient wine somewhat similar to the case of the king, but the Dongguan Taiwanese consumer market in the night like ancient pure cotton, pure cotton ancient channels in the Night walk more substantial amount. Rice flower momentum after the successful investment in Dongguan, more fierce, the current sales have been almost equal to Zhuge Wan brewing and wine king. Overall, the king and the ancient wine Anhui pure cotton sales in Dongguan good night market, Zhuge brewing and rice flower advantage in the food channel, the above account for several major brands of liquor market in Dongguan, most mid-range market share.
addition, Luzhou, GSK, little confused cents, JLF in Dongguan as well as some market share, but in general take the amount of small, difficult, and the few brands to compete.
low below 10 dollars in the market, sharp Chuang, Tuopai, Luzhou two others have gone volume. However, local Shiwan Guangdong Jiujiang rice wine sales is relatively large. Overall, the low-end liquor market in Dongguan liquor market share is relatively small.

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