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Frozen food in 2009 to

Spring Festival is always the golden season of Chinese food industry, sales of the year occupies an irreplaceable role in the New Year. 2009 Chinese New Year is the global economic crisis after the first Spring Festival. Frozen food industry is no exception, the Spring Festival season will naturally be the global economic crisis.
2009 年 three major changes in frozen food
vast majority of enterprises in China to consider how to Compared with the previous Spring Festival, Chinese New Year 2009, frozen food industry, there are three features:
First, frozen food, compared with previous years during the Spring Festival, is expected to total market sales growth will slow or even decline. Because of economic crisis, many business failures, leading to lack of consumer confidence in the future, not consumption. Some consumers do not like the previous years revenues have increased, even in the face pay cuts and unemployment. Income does not decline even if the groups, but also because of the lack of confidence in the future, do a good job thinking of winter food and clothing for the degree. Therefore, buy frozen food consumers buy the quantity and frequency will be different degrees of decline.
Second, the self-made food and restaurants will replace part of the frozen food. Frozen food is the main consumer groups and the low-income wage earners. Early 2009, some migrant workers return home, some companies began layoffs, low-income unemployed people will do it yourself dumplings, ravioli and other pasta, to replace the purchase of frozen foods. Part of the serving staff, to save yourself the cost of living will also try to make pasta. Chinese New Year gathering of adequate leisure and time to create more opportunities for home-made food. Furthermore, the 2008 food security has become the focus of attention in China, Because the restaurant down the cost of raw materials and staff wages, food prices have started to loose, will continue to hurt sales of frozen food.
again, frozen food prices are expected to fall. Demand from the market perspective, in 2009 consumer prices increased sensitivity and can not accept the high prices. Speaking from the manufacturing cost, the Chinese CPI and PPI continuous decline in growth occurs, grain, vegetable oil, meat,[link widoczny dla zalogowanych], vegetables and other raw materials costs continue to decline, labor, packaging, transportation and other aspects of the cost continues to drop. Competition from the market in terms of many of China's export-oriented food companies, the global economic crisis in the international market, sales and profits have fallen sharply, began to squeeze into the Chinese domestic market, leading to competition further intensified. Although most of the frozen food prices have not directly, but three full, thinking and so choose a price, to buy gifts such as a disguised way of price cuts.
[b] When the frozen food industry has undergone significant changes, when manufacturers and dealers should be the flow change.识时务者为俊杰, seize the opportunity to rise in the crisis to the Combined effective planning as the only large food marketing From EMKT.com.cn
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