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FMCG marketers a real growth process


I move into the sale so the door
not had time to decide on my career positioning in this life, I mysteriously camel into the sales line. Try holding the original state of mind only, not stupid, I successfully passed the well-known Taiwan-funded enterprises, a written test and interview, followed by training for a day. So in June 2000 of a just a normal day, I have officially entered this company, and became a salesman for the bottom.
2000 year in June, only a month away from graduation and I, like most graduates, eager to find someone a job to receive themselves. To find what kind of work is no longer being seriously considered, because it is the first re-employment career. My major is mechanical design, in the year, our most popular professional, most of the students in the class is very easy to find a job. But I did not always feel good on their professional too, so I was looking for work hardship. Sun June
this coastal capital city was shining very bright. With enthusiasm and hope for the future of me, running in one after another exchange of personnel. Voted countless resumes, looking for work specifically for the Motorola pagers are also frequently assigned to I hope, how can one unit and I have no spark to touch, not me despise him, is he the wrong person. Defeated, keep on fighting, I'm still enthusiastic. Opportunities often when you least expect it, with a sense of normalcy in my face every time candidates, and then with the beginning of that scene. So I entered the door sales.
sales lesson first lesson
This is a well-known Taiwan-funded food drink companies enter the China market for several years, has a certain market share, in the local market be considered a second brand , has been doing way Direct Access, Broader, who was in a big way to expand the market. Fortunately or unfortunately I do not know, and I joined the company with a group of as many as two dozen people, except me and a fellow director to stay in the provincial capital, others have been sent to the other cities. First day in charge of business took me to an old familiar work.
old business is a girl about my age, looks dark and thin, more than a year into the company, listening to colleagues that she was the company's most desperate salesman, performance is quite good, and soon will be improved. Sure enough, the line of duty the first day of my attendant let me see her attractions.
her areas of responsibility belongs to the city center, away from the company's bikes away for half an hour. After opening morning was almost nine, and sisters from the warehouse picking up four products, tied my bike two, saying that since the mention sales. I do not understand what she said since the mention sales, did not dare ask, carrying two boxes of cargo with the back of her, nearly 20 km per hour speed bike to rush her area. I was surprised at the line of duty have such a good customer intelligence, and every time a shop head, she can always shop in the head and everyone chatted cordially, wiping his mouth like a honey-like, those grandmothers and grandfathers to coax the happy ( the lowest level of the grocery store, head of the terminal, the grandmothers and grandfathers Kandian mostly). Few shopkeepers refused to order under the line of duty since put forward four cargo, she soon sold the store two very prominent. I understood the so-called self-raised sales, is to facilitate the distribution of those companies to be less than the zero-store goods.
I do not dare to communicate and shopkeepers, and even with some timid, basically just spectators, in addition to helping to move goods on display do. Sister like to test my new purpose to the way a non-intermittent visiting clients, a family connection, and no intention for intermission at noon only spent a few minutes to find a fast food restaurant nearby solve the lunch. Fortunately, I grew to accept the life of the most rural areas to hone, not intimidated by her battle, and even secretly in the rivalry with her, followed her rhythm, not satisfied under the wire as high as half a step. Day passed quickly, naturally the results achieved Sister Fei, but I too tired to speak. Inspired by sunset, dragged his exhausted body, ending the first day of the sale of my career.
initial campaign
with the line after a week, I transfer an old business. Is at the end of midnight, everyone is busy red results, the old business did not empty heed to me, gave me a customer information and a city map and carelessly on the map the area circled his lap, so I have to be familiar with customers.
road is long Come, happiness of the bottom and search! Finally their own right, except a little worried outside more excited. My region in the south,[link widoczny dla zalogowanych], away from the city center, is the company's non-priority areas, from the company to the farthest end of the bike takes an hour. The primary task is to take familiar with New Regional and customers. I have a family in accordance with customer data call. I soon put their own understanding of the permeability of the regional situation. Region has been very little turnover in the number of customers, and the lack of customer intelligence, competitive products occupy a larger advantage. Faced with this situation I began to doubt their future, and so let me how bad the area to run into it, I do not know how to live a former business is over. Think of Chairman Mao was: Charge every day to teach us: to do business does not allow you picky, that is, the will to do it. I quickly adjusted their attitude into this initial battle.
I put all of the terminals within the region who was once more store inventory, statistics, a total of three hundred out of many, has less than one hundred transactions. In accordance with the status quo must be traded as soon as possible to improve my customer number. The company provides multiple services for each disability must be visited daily by more than 35 clients, I set myself a day to visit at least 60 or more customers. The first day out of the company, the latest back to the company, insist on visiting your landing points. Inf, my rapid increase in the number of customer transactions, performance began to improve. Between managers and other colleagues are my performance, began to pay attention to my existence. Originally based on the worst performance must be completed by the red cargo area, in my hands with rapid change, all are from the flow of sweat more than others, the result will be strong than others. This initial campaign has given me more confidence, won the attention.

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