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Experts Online Interview: China's color TV industry in the future Road?


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Luo Qingqi: Hello everybody!

screen.width-333) this.width = screen.width-333 font-size: 0px; '> specifically the online Rui Bo Interview: China's Color Management control is not in the electrical line to where? .

Moderator: Before we begin the formal topic, I think I can ask a question two guests, and you prefer to go this time around? Is to your professional time.

Luo Qingqi: We may like to go shopping to large electrical switch, because we are doing electrical work Well, because it is the end of a season, is a color TV sales season. Another is that we are hot products,[link widoczny dla zalogowanych], flat-panel TVs, it is like to go over there and look.

Ye Ping: I am most impressed by the last section, the two places, one is Haier Villa, reflects the strong and Haier service, recently went to Beijing, Daigakuji, said thousand years of ancient temples, where the precipitation was about something more than a year to review a bit flat-panel TV market in China, and then we came out and went back to Red.

Moderator: Actually, I myself prefer the same as two of the appliances to large shopping centers to go around, this is very interesting, and now home appliance stores particularly in the where the products are displayed and more and more interesting, and very cold outside, hot inside shopping malls, many places also provide water, so I myself prefer to go. Found a phenomenon, major shopping malls are crazy price, I know there yesterday, plasma TV manufacturers have relatively substantial price cuts, many 30-inch LCD TV seems to have been reduced to ten thousand less, 40-inch is also acceptable to many people level. Ye always do the data, you can talk about China's color TV enterprises have now reached what kind of state?

Ye Ping: In general, the Chinese color TV enterprises a great opportunity for new development is everyone optimistic about the flat-panel TV, for example, you will see some articles on the media will say or flat. What concept? Everybody grab flat piece of the market, that this is a new thing to seize market opportunities, people feel the future is a flat world. This is the chance that the so-called market opportunities. Another feature under this opportunity is that you can see the competition, that is, we are not willing to give up this kind of competition, dozens or even hundreds of companies, enterprises or whether it is TV, IT enterprises or even some new enterprises, are wanted to rob the piece of cake, just a chance for the equivalent of a blue ocean may become a sea of ​​red, you become a bloody competition, is currently the situation. Chance, but also a great threat.

main threat comes from companies wishing to enter this business too many, but marketing practices are basically identical, not to say that all are identical, so-called similarity is to reduce the price, you said the price cuts, and advertising, promotion, several so-called three tricks so rob the market may eventually cause the market to become over-intense price competition in such a market.

2, China's color TV enterprises development opportunities

Moderator: We have just listened to the total leaf color TV industry for analysis of the status quo, so it was indeed the largest in the world this year The Consumer Electronics Show, also saw less of the Chinese household electrical appliance enterprises have, and the more often we talk about China's role as a manufacturing plant. Now talking about the various home appliances business, including the world's home appliances business, we can see various exhibitions are to enter the flat-panel television, flat panel TV will not let household electrical appliance enterprises to have a new way out, this time Chinese companies will have any chance, I think Lo is not to talk about with you?

Luo Qingqi: Ye have talked, in fact, in a transition period of global television, we had a CRT TV, that is, the original is very thick, very flat now. I saw the data, the transformation of the world faster than developed countries, China, China is now catching up very fast pace, TV won another new world.

said before, I think flat-panel TV market in 2006 we have the trend to faster, a lot of business through advertising and promotion, the price way, way to quickly narrow the gap between the price of these, amplification of the market , faster and faster.

on Chinese color TV enterprises, where our opportunities? I think we have a lot of TV manufacturers now I feel is selling material, Why? Why are you down? I do not think you go to sell a television. If you sell products to consumers in fact provide a unique value, if not provide a unique value, you have to offer with a lot of competitors, I think you will certainly have dropped the price.

the consumer is concerned, just host also said that, I looked to the mall in price to the consumers in terms of which is a gospel, but in terms of the manufacturers is not a gospel. In fact, any product prices are way down, but as a brand manufacturers in terms of manufacturers, how do you go all the way down the road in a unique way to find a lead, which is a key issue.