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Your Blog Is Not a Brochure; Create Inbound Links for Increased Business Leads
If you operate a business, you have a much higher interest in Results than those who do not. Absent Results,[link widoczny dla zalogowanych], the business doesn’t make money and will soon fail. As a business owner, you get to make as many mistakes as you have available capital to fund those miscues. There are a thousand and one clamoring social media marketers with lots of theory, and some of those ideas are good, some not so much. Here at Digital Sherpa, we like to test things, and see what works and what doesn’t. We think that gives our clients an edge when expanding their Digital Footprint. We also like to focus on driving business leads, which is the reason to advertise.
One thing we have learned from our own businesses we manage is that when our Digital Footprint expands, our web traffic increases. There is a direct correlation to increased web traffic verses actual,[link widoczny dla zalogowanych], physical traffic, meaning customers in the door. At the end of the day, that IS the result we are all looking for, more traffic in the door,[link widoczny dla zalogowanych], which increases our opportunity to sell more stuff to more people.
Your Business Blog Is Not a Company Brochure
When first starting a blog it is easy to get hung up on all of the details. Notwithstanding,[link widoczny dla zalogowanych], details are important, but we often see clients getting stuck on certain details of the blog that have little to no overall value to what the goal of your business blog should be, which is to sell more stuff. Your business blog does provide an excellent opportunity for Inbound Marketing, which is really no more than providing content that your prospective customer, and customer base find interesting and useful. While it can be about your product,[link widoczny dla zalogowanych], it typically is not.
The good folks over at Hub Spot continue to provide us with excellent case studies on the effects and results to your business when you apply inbound marketing.
Are you sitting on data that might be interesting to others?
Inbound marketing rests on the assumption that people seek out and want to consume remarkable content. PR, historically, has been about getting a message, remarkable or not, in front of an audience.
Inbound marketing and its opposite outbound marketing have various meanings depending on the context.
Inbound marketing is a style of marketing that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).
Hub Spot said it well;
If you think your company doesn’t lend itself to creating interesting content, you may be mistaken. Companies across various industries are blogging, reporting and creating remarkable content that matters to their target market. Why? Because it drives traffic and generates qualified leads.
What are some stories that your customers may find helpful or useful, we would love to hear about what is working, and what hasn’t worked so well.


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