rewangluo459
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Joined: 10 May 2011
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Location: England
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Posted: Wed 13:56, 25 May 2011 Post subject: Do We Have An Advertising Event in the UK To Rival |
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For years the UK has looked at the US with envious eyes,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], with American popular culture, politics and sport securing prime time slots here in Britain. Whether it's TV shows such as Friends and Glee, or round the clock coverage of Presidential elections, Britain seems to have a special fascination with all things American.Trends and fashions that emerge in the States also find their way over here, as do business practices and even language,[link widoczny dla zalogowanych], so it is a fair bet that if something is popular in the US, it's only a matter of time before it catches on here.The annual Superbowl event that has recently taken place this year in Dallas was another American event to be broadcast in the UK, but while the actual game was screened live, one of the main features of the Superbowl event was missed everywhere outside of the United States.The Superbowl has become synonymous with the adverts that accompany it and because of the vast audience figures that the event commands, advertisers use the occasion to wow the country with their latest, most expensive commercials. The slot is so popular that the Superbowl offers some of the most lucrative airtime of the year for broadcasters, with eye-watering sums of money paid to secure the prime slots.In the UK we have traditionally not had an event that has dominated the attentions of advertisers to the same extent, and with diminishing audiences due to more digital channels, will the UK ever adopt this very American tradition?Well there is an argument to say that it is happening already,[link widoczny dla zalogowanych], with the Simon Cowell driven goliaths of the television word, Britain's Got Talent and The X-Factor generating huge audiences of up to 18 million. With audiences that huge, broadcasters can charge far more for advertisers to ply their wares and equally, advertisers can use these events to launch their new adverts.Although not on the same scale as the American counterpart, these television events have helped to breathe new life into a once flagging advertising industry, bringing vital income to commercial broadcasters at an important time. This success does depend on the continued popularity of the Simon Cowell juggernaut, but if producers continue to come up with shows that capture the public imagination in the same way,[link widoczny dla zalogowanych], UK advertisers could well have their own Superbowl moments here in Britain.
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