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Direct Mail Strategy: How Many, How Often? We get calls, like clockwork, from HVAC companies just before the start of the winter and summer seasons. It makes sense,[link widoczny dla zalogowanych], homeowners haven't used their heating or air conditioning for a few months and they will need a tune up, service or replacement.Consider the distribution options. With a budget of about USD1100 per month, you could print and mail 36,000 large, full color postcards a year. One option would be to mail to 18,000 homes twice a year prior to the summer and winter seasons. Another option would be to mail to 6,[link widoczny dla zalogowanych],000 homes every other month (6 times a year). Or you could mail to 3,000 homes every month. There's no right or wrong strategy here. However, direct mail experts emphasize that repetition is an important factor in the overall success of a campaign. Targeting a smaller territory,[link widoczny dla zalogowanych], mailing more often and supplementing your direct mail with additional media can result in a steady stream of prospects, rather than a flash in the pan once or twice a year.
Call "The Honest Contractor"It may sound corny, but people are wary of tradesman. Everyone hates the idea of getting ripped off. Remember, you are asking for an invitation to go inside someones home to provide an estimate or checkout equipment.�nclude your photo on the postcard. It will make the postcard more personal (you may be surprised how many people recognize you). You name and a photo sends a message that you are proud of your company and your work. �f you have a crew, show a group photo and they should be in some sort of uniform (even a nice t-shirt).
Don't Just Offer A "Tune-UP"? Tell Them Why They Need It.A pre-season 15 point checkup is a standard offer in the industry. Make sure you show a price for the service and highlight any savings offered. For example "15 Point Air Conditioning Checkup? Now USD79 Regular USD99 Save USD20.". And be sure to stress the benefits of the checkup: "Extend The Life Of Your Unit and Save On Energy Costs With Regular Maintenance".The No Fee Service CallIf you get the job,[link widoczny dla zalogowanych], waive the service call fee. Your ad can say:? FREE Service Call" the disclaimer can go on to say? Service call fee waived if work is done (a USD59 value)".
Offer Residential Service To Your Corporate ClientsNo corporate clients? How about a "Friends And Family" Promotion. Offer discounts to the friends and family of your current clients.
Baseball is a bat and ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety foot square, or diamond. Players on one team the batting team take turns hitting against the pitcher of the other team the fielding team, which tries to stop them from scoring runs by getting hitters out in any of several ways. Here are a few Ideas for an Air Conditioning & Heating Company that have been used successfully by our clients. Use one or a combination,[link widoczny dla zalogowanych], but don't over crowd the postcard with too much information. The postcard must pass "The Glance Test", which means the reader will know what the card is about with just a passing glance. This can make the difference between getting noticed or being tossed out as junk mail.
Show The PriceIf you offer replacement units for heating or air conditioning, use a price to get more response. Which offer do you think sounds better? A)? Replace Your Central AC Unit, Call Today & Save." �r B)? Replace Your Central AC Unit? Most Homes In This Neighborhood Only USD1995.". �ome will see a price and say, "that's too expensive", but others will remark "I didn't realize it was so reasonable."Prices pre-qualify prospects before they call. Use your best offer, with a disclaimer if necessary,[link widoczny dla zalogowanych], for example "�rice based on existing electrical and slab A game is played between two teams, each composed of nine players, that take turns playing offense and defense. A pair of turns, one at bat and one in the field,[link widoczny dla zalogowanych], by each team constitutes an inning. A game consists of nine innings. One team customarily the visiting team bats in the top, or first half, of every inning. The other team customarily the home team bats in the bottom, or second half, of every inning. The goal of the game is to score more points than the other team. The players on the team at bat attempt to score runs by circling or completing a tour of the four bases set at the corners of the square shaped baseball diamond.
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