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1. Make sure to visit your mailing house - this will give you inside information about how their business operates and means you can put names to faces. You will also get the opportunity to ask any questions about how technical processes work - plus - actually seeing the technology at work will give you a clearer understanding about timings. Additionally, your visit may give you fresh ideas about how technology can make your direct mailings more innovative - perhaps you will discover better ways of folding or of increasing the level of personalisation of your mail shots.
8. Pay on time. Nothing ruins a good working relationship as much as late payments - agree terms with the mailing house up front and stick to them. Use a purchase order system to keep an eye on materials and services bought from the mailing house - this will reduce the likelihood of problems from both your points of view.
Baseball is a bat and ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety foot square, or diamond. Players on one team the batting team take turns hitting against the pitcher of the other team the fielding team,[link widoczny dla zalogowanych], which tries to stop them from scoring runs by getting hitters out in any of several ways. A mailing house should be a direct marketer's biggest ally. A good working relationship will ensure that direct marketing campaigns run to schedule,[link widoczny dla zalogowanych], within budget, and will give you the best chance of a decent return on investment. What direct marketing professionals want from a mailing house is excellent service; but in order to achieve this the mailing services company requires good communication from clients. The following points may help as a reminder of how best to build a solid relationship with your direct mailing company
2. If possible try to co-ordinate production schedules- if you are able to fit in with your mailing houses schedules they may reward you with discounts. When it comes to timings allow direct mailing companies realistic amounts of time for completion of your jobs. Remember - they will have other customers who would like to be their number one priority too. Agree timings at the start and allow for some slippage time in case things go wrong on either side. If you are using a number of third parties in the direct mailing process make sure to work these timings in logically.
9. Reviewing the performance of your mailing house at regular intervals will ensure that you are continuing to get the best deals on price, delivery times, quality and new technology - your mailing house should update you on any new processes which could increase the efficiency or effectiveness of your direct mailings. Ask for feed back as well -get the opinions of employees at the mailing house by asking them to fill in a short survey now and again and in this way you can gain valuable information about areas (e.g. communication) which they feel could be improved in order to speed up processes and increase efficiency.
7. In order to ensure best practice it's a good idea to work within a set of guidelines so that each party knows what to expect of the other. An agreement as to who supplies what, how should it be provided,[link widoczny dla zalogowanych], which party pays for what are all things which should be ironed out at the negotiation stage. All quotes and estimates plus any amendments must be put in writing as must all instructions. It should also be made clear from the start which named person within each organisation has the responsibility for signing off work such as proofs or samples before production commences.
5. Using one mailing house exclusively may mean you get discounts, but before deciding to so make sure your mailing house is stable and unlikely to go out of business. For peace of mind you can check with the Direct Marketing Association to see if the mailing house is registered with them in which case their company will have been financially 'checked over'.
3. Only supply your mailing house with materials it is technically capable of working with -sending your mailing company items which need hand insertion is a waste of yours and their time if they cannot offer this facility. Be specific about weights and sizes of materials which are to be supplied in order to ensure their machinery can deal with them.
4. Consider what would be the best make use of your mailing company's resources -do you want a one-stop shop? Or only to outsource one or more parts of your direct marketing processes? Discounts are often available if you let your direct mailing services company handle more of the direct marketing for you,[link widoczny dla zalogowanych], but your company may insist on keeping most of the work in-house. In any case its worth finding out about the various services your mailing company has to offer- maybe you could persuade your company to run a test mailing in order to find out whether by outsourcing more direct marketing processes you can get better results.
10. One last point: Very occasionally it happens that you and your direct mailing company fail to agree. As a last resort and on the basis that you have chosen a DMA registered business, the DMA can act as an adjudicator in order to produce an outcome which is based on mailing industry guidelines. It must be emphasised, however that if you stick to the afore-mentioned guidelines this situation is extremely unlikely to happen - so good luck and happy direct mailing. A game is played between two teams,[link widoczny dla zalogowanych], each composed of nine players, that take turns playing offense and defense. A pair of turns, one at bat and one in the field, by each team constitutes an inning. A game consists of nine innings. One team customarily the visiting team bats in the top, or first half,[link widoczny dla zalogowanych], of every inning. The other team customarily the home team bats in the bottom,[link widoczny dla zalogowanych], or second half, of every inning. The goal of the game is to score more points than the other team. The players on the team at bat attempt to score runs by circling or completing a tour of the four bases set at the corners of the square shaped baseball diamond.
6. Communicate with your mailing house in order to update them about any new developments within your organization - and plan ahead as much as you can: being forewarned is forearmed. Your mailing house will benefit from any information you can give them about new company products or new markets you plan to target; your mailing services company wants to know and understand your company so that they can give you advice which is tailored directly to you.
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