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As your list begins to grow, if you have targeted your market effectively, you will find yourself with a considerable database of motivated and targeted prospects.
The list (your database). The offer. The follow-up. Start With the Right List
Done improperly, your email marketing campaign becomes nothing more than a mess of sending the wrong message to the wrong market.
The key is to create a compelling subject line. Where possible, use the prospect's name in the subject line. Most recipients are much more likely to open an email addressed to them by name.
Baseball is a bat and ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety foot square, or diamond. Players on one team the batting team take turns hitting against the pitcher of the other team the fielding team, which tries to stop them from scoring runs by getting hitters out in any of several ways. Email marketing is becoming a popular tool for many small and home based businesses around the world. Email marketing allows businesses to eliminate expenses for things like paper, ink/toner, envelopes, postage, etc.,[link widoczny dla zalogowanych], and these savings make it a very attractive method of promotion.
Your job is to make sure your email marketing message is opened and read by your prospects.
There are just a few key elements to launching and managing a successful email marketing campaign. They are. . .
The best (and only truly safe) way to build your database is to market effectively. This can be done both online and offline. Traditional methods such as collecting business cards in a drawing and offering free information in exchange for contact information still work very well.
The next step is to follow up with your prospects. Studies have proven that prospects need to see your message over and over again before they make a decision to purchase. Using an AutoResponder to follow up with prospects can dramatically increase the response rate of any email marketing campaign.
Your follow-up letters should essentially repeat your original message. Maybe each follow-up message can stress a particular feature and continue to reinforce the benefits to your prospects.
Keep your messages to the point and focus on benefits, benefits,[link widoczny dla zalogowanych], benefits.
Once your message is opened, the copy must create a compelling interest so that the reader will want to learn more.
Done properly, email marketing can be very effective. Unfortunately,[link widoczny dla zalogowanych], too many businesses let the excitement of a low-cost marketing campaign overshadow their business sense.
The temptation is to rush out and purchase a list from brokers or leads suppliers. The harsh reality is that most of these lists are simply harvested email addresses from search engines. The so-called "savings" of purchasing a list of email addresses can be effectively wiped out when email addresses begin bouncing and recipients begin complaining to your Email Service Provider for sending Unsolicited Commercial Email (or "spam").
Answer that question in your copy and your email marketing campaign could be a huge success. Focus on telling prospects about the benefits of your offer. What will it do for them? What can they expect if they order from you? How will it help them save time, increase revenues, lose weight,[link widoczny dla zalogowanych], feel more attractive, etc.
The ability to follow up with prospects over time is critical to your success.
What's in it for me? "
The key here is to think like your prospects. They all have the same question on their mind when they open their email:
. Tell them.. Tell them again.. Tell them what you just told them.
Attention spans are short. Competition is high.
Make your prospects WANT to buy from you by consistently keeping your email marketing message in front of them.
The idea behind an effective email marketing campaign is to .
Email marketing is about getting your offer out in front of your database. Yes, they have joined your list voluntarily but keep in mind that you are competing with hundreds of other email messages they may be receiving that day.
The reward for a job well done will be increased revenues and customer loyalty. A game is played between two teams, each composed of nine players,[link widoczny dla zalogowanych], that take turns playing offense and defense. A pair of turns, one at bat and one in the field, by each team constitutes an inning. A game consists of nine innings. One team customarily the visiting team bats in the top, or first half,[link widoczny dla zalogowanych], of every inning. The other team customarily the home team bats in the bottom, or second half,[link widoczny dla zalogowanych], of every inning. The goal of the game is to score more points than the other team. The players on the team at bat attempt to score runs by circling or completing a tour of the four bases set at the corners of the square shaped baseball diamond.
Additionally, Search Engine Optimization strategies can be very effective. The key is to get prospects to visit a "capture page" that is designed to entice them to give their contact information in exchange for something you are offering, such as a free report or free download.
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