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Bear in mind the great ol’ days when infant carrots have been just wholesome snacks, packed with nutrients?
Consider people days gone. That little one carrot you once knew and loved has copped an attitude. It’s roughed up its image, began hanging having a negative crowd, and I think it may possibly have just given you the finger.
Yes, that’s correct. Baby carrots are getting an image makeover, courtesy of advertising agency Crispin Porter + Bogusky. The new “Eat ‘Em Like Junk Food” marketing campaign is intended to get people today thinking in the delightfully crunchy treat as something but wholesome.
Instead of common supermarket packaging (bo-ring!), stores will now carry carrots in crinkly, Doritos-style bags, complete with cartoonish designs and eye-catching colours.
“You didn’t must talk about any from the health positive aspects. Everybody knows carrots are good for you,[link widoczny dla zalogowanych],” mentioned Crispin Porter + Bogusky vice president and group inventive director, Tiffany Rolfe. “Our purpose was to separate it from becoming a vegetable as much as doable, to produce a new category for carrots.”
Fantastic thought. Due to the fact the final factor we want to impart to our young children would be the desire or information to nourish their bodies with vitamins and minerals. Gross!
Additionally to repackaging, the marketing campaign also contains a website that emphasizes how “extreme” newborn carrots are,[link widoczny dla zalogowanych], billboards with messages like “Our crunch can beat up your crunch,” and television ads that characteristic “a woman lusting following carrots.”
I assume my head just truly exploded.
Okay, I get it. It’s parody. That it is funny! It's actually campy! It's actually making fun of all people silly, over-the-top snack adverts that depict soda guzzlers and Cheeto chompers as X-Games-caliber athletes.
But isn’t this sort of a scary indication of how far down the dietary drain our society has gone? To create anything at all nutritious seem even remotely appetizing, we need to camouflage it as a thing naughty and forbidden. [link widoczny dla zalogowanych].
And positive, youngsters (and adults) aren’t usually eager to opt for virtuous snack choices. But would be the only way to up their wholesome calorie intake to dress veggies up as junk meals?
Call me crazy, but wouldn’t the ultimate purpose be to generate the insanely processed, sugar-laden, fat-loaded garbage on grocery shelves much less appealing, as an alternative to striving to produce the good-for-you fare resemble it?
But even I know that’s ridiculous. You do not put $25 million into a marketing campaign aimed at enlightening the public or empowering them to generate healthier options! It is way more profitable to pump that income into anything super quirky and farcical that gets people to guffaw and hopefully empty their wallets for the shiny, new product.
Will the campaign succeed in getting Americans to eat healthier? Possibly. Or, thanks to its perpetuation of junk food-style binge behavior, we could possibly just have a great deal of orange-skinned extreme snack addicts.

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