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Of PHS Development in 3G Era


And the related marketing policy lag caused by PHS itself is not the reason. In the telecommunications and fixed-line operator China Netcom two seem to get 3G licenses will be the most critical business transformation step to obtain 3G licenses is now just around the corner, then their expectations of the natural development of the PHS market has decreased, will focus on the 3G business, to raise a large number of 3G network construction, to give up on the PHS network investment. The increasingly competitive telecommunications market, after years of rapid development, the original product has reached a certain level of saturation, fixed network operators to achieve revenue growth increasing pressure to keep up with PHS's tariff policy is not mobile, Unicom adjust the pace of mobile phone charges, leading to lower rates on mobile and China Unicom to achieve one-way toll, especially indirectly, the price changes in the communications market slow PHS's competitive advantage has been less obvious, and its slow pace of development is a matter of course the. Figure 1 from 2001 to 2008 the number of PHS users in the dynamic statistics. The data from Figure 1 can be seen in Figure 1 after a few years ago, the local fixed network operators in the development of PHS's rapid development over the years, the current number of PHS users have been basically in a flat state, stable and a slight decrease,[link widoczny dla zalogowanych], which of course there are competitive reasons. Depending on the product life cycle theory, any of the products are introduction, growth, maturity, decline of the four stages of development, the number of users through the many years the development of PHS, PHS products should also be present in the mature stage, it may also extend the market for a long time. 4.4 China's low-end consumer products require low rates of PHS large area of ​​our country, regional economic development is very uneven, it is also a great difference in their education, communications, consumer groups, more complex structure, a variety of communications markets needs are great. For more than 800 million farmers brothers, in for a long period of time, voice and SMS will be able to meet most of their communication requirements. PHS network and terminals in the system overall cost advantages in the short term, there is no form of communication can match its low rates are consistent with our national conditions and market requirements. 4.5 Short-term high input of 3G services is difficult to take into account the impact of the PHS market, investment recovery period is the core of the problem, the initial price of 3G terminal products and communications charges will be relatively high because the user base is ideal for 3G mobile data services favored high-end users, mainly low-end face of the PHS group, Both of these two very different, very easy to distinguish. From a strategic perspective,[link widoczny dla zalogowanych], the PHS can be used as Telecom and China Netcom with the existing mobile operators to compete effectively weights exist. Can be predicted,[link widoczny dla zalogowanych], 3G license issuance, regardless of technical or business rates, and the operators will be in roughly the same starting line, no one clear competitive advantage. At this time the movement of and China Unicom is likely to take the high-end users to migrate to 3G networks while using the rest of the 2G network to grab the low-end users with low tariff policy. Telecom and China Netcom in order to communicate in the future movement of the market place, the importance of this market, the PHS is that they and Mobile, China Unicom to compete in the powerful weapon. In particular, the basis of PHS network has been completed, no further large-scale investment, requiring only routine maintenance costs, and the new 3G network investment than the marginal benefit of an absolute advantage. 5 Conclusion In summary, even in the 3G era, PHS should have its place. 3G overheating and the current concept of the PHS is not a good thing too cold,[link widoczny dla zalogowanych], it reflects the fixed network operators still in the importance of technology while ignoring the needs of users, but also reflects the fixed-line telecom market operators segmentation and customer research is not comprehensive enough, for their own competitive advantages, and disadvantages of not thorough, if PHS out of the market too early, will definitely lead to a huge waste of social resources. Fixed network operators should understand that no matter what time, what the market, only by adhering to the user needs first,[link widoczny dla zalogowanych], it may actually win the market. Of course, with our people's living standards rising, the demand for communication will gradually upgrade, PHS users will gradually converted to 3G users. When PHS subscribers to fixed line operators to reduce non-revenue, the fixed-line operators will give up PHS product, into all of the PHS users 3G users, but this process may take a fairly long period of time.
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